We believe that real data comes from asking customers to buy your product and getting to follow up with them when they do or don’t buy. We provide that data, something that an online ad never could.
Companies like Amazon charge 15% for items sold on their platform, but it’s not designed for startups. They don’t provide detailed customer research, reasons customer do/don’t buy, and promotion is difficult for small brands. On Amazon you are expected to do your own advertising so unless you have a hit product, startups have the same problem once they are on Amazon as they had before they were listed.
Google and Facebook ads are inexpensive but don’t offer any type of feedback except whether someone buys— they are not designed for a company who is still trying to understand their customer, sales and marketing process.
Help small businesses get valuable data on their target customers while making sales.
Provide delicious free coffee for the world.
39% of startups we polled stated that gaining customers/traction was the single most urgent need for their business.
55% of startups stated that customer research was their most urgent need (including targeted interviews, user testing, and customer research on their product, tech or branding).
Just like a Freemium app, or a company like Facebook, our company has users and customers.
Our customers are startup companies with limited budges who are trying to build traction and better understand their customers in order to make more sales.
Our users are coffee drinkers— they’re young, they have smartphones, and they would love to save 1000 pounds a year.